I help founders, teams, and brands articulate who they are, what they stand for, and how to communicate it with clarity and conviction. My work sits at the intersection of strategy and creative direction: part logic, part intuition, all signal and no noise.

Before building Botanika, I spent nearly a decade in healthcare marketing and communications, working across content strategy, brand development, patient experience, and enterprise storytelling. I learned how to simplify complexity, build systems that last, and lead with a point of view strong enough to cut through bureaucratic fog.

Founding a brick-and-mortar brand sharpened the rest. Running a physical store in real time teaches you what branding looks like when it has to live on shelves, on walls, in communities, and in the daily decisions that shape customer experience. It gave me an operational lens most strategists never develop.

Today, I combine both worlds to help clients build brands that feel alive, coherent, and unmistakably theirs. I care about clarity, emotional resonance, and the creative choices that make people pay attention.

My work is direct, collaborative, and grounded. I’m not here to decorate your business — I’m here to shape the way people understand it.